Chicago Family Law Case Study: Client Reports Case Volume Has Doubled
Summary
SpyratosDavis Law Firm, a family law practice serving clients in the Chicago, Illinois area, partnered with LegalCasesToday to build a steady stream of qualified leads through Google Ads. Attorney Christopher Lunardini, who has practiced family law for 23 years by his own account, had been working with the agency for approximately three months at the time of his testimonial. LegalCasesToday managed the firm's Google Ads campaigns, generating 693 leads from $74,320.61 in managed ad spend, at a cost per lead of $107. Lunardini reported that lead quality has been very good, describing prospective clients as people who clearly understand what legal services they need. In his video testimonial, Lunardini also reported that the firm's monthly case volume has at least doubled since starting the service, a self-reported figure describing business outcomes rather than an agency-tracked metric. He described the overall experience as very good.
“The quality of the leads so far has been very good quality, and Slava has done a very nice job of helping to work with our firm and making the leads and the response process efficient. Looks like we've at least doubled the amount of cases we've been getting in every month through this service, and hoping that that increases even more so in the coming months.”
The Engagement
SpyratosDavis Law Firm is a family law practice serving clients throughout the Chicago, Illinois area. Attorney Christopher Lunardini handles family law matters for the firm. SpyratosDavis Law Firm partnered with LegalCasesToday to run a Google Ads program focused on generating qualified leads from prospective clients actively searching for family law representation.
LegalCasesToday's approach centered on Google Search campaigns built around family law search terms relevant to the Chicago metro area, paired with call tracking and lead-routing infrastructure designed to route inquiries to the firm's intake process efficiently. Account management for the engagement included direct, ongoing coordination with the firm to refine targeting and streamline the lead response process.
Over the course of the engagement, LegalCasesToday has managed $74,320.61 in Google Ads spend on behalf of the firm. That investment has generated 693 leads, at a blended cost per lead of $107. Lead volume and cost efficiency are monitored on an ongoing basis, with campaign adjustments made to sustain lead flow and manage acquisition costs as the account matures.
Campaign targeting was built to prioritize lead quality, focusing spend on search terms associated with individuals who have a clear, immediate need for family law representation. This focus is reflected in the firm's own account of the leads produced, which the client has described as high quality and well suited to the firm's practice areas.
For a family law practice, a steady, predictable flow of qualified leads is often the primary constraint on growth. LegalCasesToday's Google Ads management for SpyratosDavis Law Firm was built to address that constraint directly, giving the firm a repeatable acquisition channel across the Chicago area. The results above reflect agency-tracked, ad-account-level performance data for the campaign period to date; consultation-to-case conversion and case volume outcomes are determined by the firm's own intake and case acceptance process.
Results
| Metric | Value | Source |
|---|---|---|
| Ad spend managed | $74,320.61 | Agency-owned (ad account data) |
| Leads generated | 693 | Agency-owned (ad account data) |
| Cost per lead | $107 | Agency-owned (ad account data) |
Client-Reported Figure (Self-Reported)
| Metric | Value | Source |
|---|---|---|
| Monthly case volume increase (self-reported) | At least doubled | Self-reported by client in video testimonial (“Looks like we've at least doubled the amount of cases we've been getting in every month through this service...”). Individual results vary; not a figure tracked in the agency's ad account data. |
Client Testimonial
Read the full video testimonial transcript
“So, my name is Chris Lunardini. I'm a family law attorney. I've been practicing law for 23 years. I work with the firm Sparatos Davis in the Chicago area. So, we've been working with Legal Cases Today for—going, this is our third month.
So far, we've had a very good experience. The quality of the leads so far has been very good quality, and Slava has done a very nice job of helping to work with our firm and making the leads and the response process efficient.
I think the best thing about the leads that we're getting is they're, I think, good quality leads, people who are definitely in need of legal services and definitely understand what they're looking for and what we can provide them. They usually are people who are in need of help and understand what's going to be involved if they're going to get legal services.
Looks like we've at least doubled the amount of cases we've been getting in every month through this service, and hoping that that increases even more so in the coming months.”
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